capitalizing on the library pirate.

The rate of piracy and cloning ensures, despite copyright protections, the rapid diffusion of ever new products. Their real economic interest lies in achieving mass use of their products, which requires a certain level of initiation on the part of potential consumers. The example of the first public libraries at the end of the 18th century can help us to understand this apparently paradoxical phenomenon. At first, the opening of the first public libraries was seen by book publishers as a serious threat to their profits. But afterwards, free access to reading led to the massification of the publishing market well beyond the initial portion of readers/consumers to whom publishers sold their books, as they exercised a monopoly based on the cost of production. We now know that the monopolistic control of book readers is no longer exercised on the basis of the costs of production and sales but on control over distribution, of the organization of access to knowledge in general. (Marazzi, Capital and Language 95)

The predicament of the music & film industry today – or rather any industry in which the object can be not only easily digitalized & cloned, but then disseminated  – could perhaps learn something from  book publishers of the 18th century. While the case for sharing one’s property in the 21C usually cite  the ‘home taping’ debates of the ’80s (whether cassette tapes or VCRs), the historical precedent stretches into the history of knowledge itself, and its most pointed moments arise in the production of that which tends towards the intangible: the text. (Music, as film, remains a text in this sense.)

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