Los Angeles, 08.15.2000.

When searching for indications of the global multitude, it has become something of a commonplace for theorists such as Negri, Marazzi, Virno and other Italian Autonomists (but not limited to them) to point towards the “antiglobalization movement,” which is usually granted its worldwide stage debut at the WTO protests in Seattle (1999) with further economic summit gatherings making their mark as well as traditional political gatherings (DNC in LA, 2000; World Economic Forum in Davos, 2001; FTAA in Genoa, 2001; Summit of the Americas in Québec City, 2001). With 9/11, the “movement” is usually seen as dissipating into an antiwar focus; moreover the possibility of organised mass protest after 9/11 disintegrates in the wake of repressive “security” measures globally. The question is how this time of global, networked turbulent uprising has been represented & interpreted among theorists.

Commenting on Naomi Klein’s No Logo, Christian Marazzi writes (circa 2002) that:

The “no logo people” has been constituting itself with protest tactics against the privatization of public space, against the symbolic commodification effected by the multinational producers of consumer goods. The protests against the logo and against the world circuit of exploitation of the work force described by Klein have worked as a lever in the global growth of an “antiglobal” movement. (Capital and Language 138)

Marazzi’s summation remains limited in two respects. First, it is somewhat of a one-dimensional analysis insofar as it accepts without question the term “antiglobal” while overplaying the significance of the “no logo people.” Second, Klein’s No Logo, significant now as it was then in providing the framework for an analysis of the symbolic structures of global capital, remains theoretically and descriptively inadequate to encompass the diverse manifestations of what is not an antiglobalization movement, but an alterglobalization convergence. There remains a terribly incomplete perception of the alterglobalization convergence of the mid-’90s to 2001 among theories of the multitude (Marazzi goes on to write: “The global crisis of the logo, in other words, suggests that it is on the terrain of the political definition of the body of the multitude that the future of the protest movement will be played out”).

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